Business and competitive analysis
Goals, audience and competitors across search and AI answers.
Competitive insightSEO and GEO consulting
Get found on Google and chosen by AI
Strategy, method and senior guidance to turn organic search and AI answers into revenue, while reducing your reliance on paid media.
- Direct access to the consultant, no layers in between
- SEO and GEO, fully integrated
- Business metrics
- In-house team enablement
AI citations+763%
Acquisition+62%
Leads from AI5x
Brands that have hired me
Why now
Search has become an answer
If your brand isn't in the AI answer, you lose the customer before the click. And SEO is still the foundation for showing up there.
Clicks on traditional Google results
Pew Research Center, 202550%
of consumers now intentionally use AI-powered search to guide buying decisions. By 2028, US$750 billion in US revenue will flow through it.
McKinsey, 2025+90%
higher conversion rate for visits that reach US retail sites from AI, compared with all other traffic.
Adobe Analytics, Sep 2026What's included
One engagement, six integrated workstreams
Everything that puts your brand on Google and in AI answers, led by the person who designs the strategy.
Technical SEO
Crawling, rendering, structured data and Core Web Vitals.
Roadmap ranked by impactAI visibility
Baseline and monitoring across the leading generative AI models, such as ChatGPT and AI Overviews.
Measured citationsEntity and E-E-A-T
Authorship, expertise and authority signals that make AI trust your brand.
A recognized brandContent and authority
Briefs, content refreshes, content audits, automation and digital PR.
Content at scaleData and reporting
Dashboards, monthly reports and frequent insights, in executive language.
Business metricsHow it works
From diagnosis to continuous growth
The first 90 days build the foundation. After that, a monthly cycle of execution, measurement and adjustment.
ConsultingSets direction, writes the briefs and reviews the work
Your teamExecutes, with more autonomy every cycle
LeadershipSets priorities in monthly check-ins
Results
Measured in business terms
Projects where organic search and AI started generating revenue at a lower cost than paid media.
Case study · RegTech · GEO+763%
brand citations in Google AI Overviews in under 12 months
A traditional group that bought almost all of its demand through ads.
- Leads from AI convert 5x better than traditional organic
- The lowest CAC of any channel
Each channel's share of leads, before and after
Paid media
Before
74%
After
42%
Organic
Before
19%
After
40%
Case study · B2B · High-ticket services+62%
in organic acquisition, an all-time record for qualified leads
A skeptical board and the challenge of generating high-value leads.
- +12K organic sessions per month
- Top inbound channel of the quarter
Growth in under a year
Case study · Retail · Scale-upR$1M
in estimated paid media savings
A strong organic channel with no strategy behind it.
- +350K organic sessions per month
- Impact on inside sales and self-service activation
Growth after restructuring the channel
Case study · Legal · Consultative sales22K
organic clicks per month, starting from zero
No structured website. The channel was built from scratch.
- 7.5K ranking keywords
- 1.3M impressions per month
Validated as marketing's main revenue driver
Tools and technology
The stack of someone who works with SEO and AI every day
Industry-standard tools combined with AI automation, for better analysis in less time.
BrightEdgeEnterprise SEO
Peec AIAI visibility
Screaming FrogTechnical audits
Google Search ConsoleSearch data
Google Analytics 4Conversions
Superhuman DocsDocs and project management
AI automationScale and productivity
SEMrushResearch and competitors
AhrefsLinks and authority
Google Data StudioDashboardsEngagement
Easy to get started
Adaptable costA fixed monthly fee, adjusted to the scope and to your team's capacity.
3-month minimum termThe first 90 days build the project's foundation.
Start right after signingA simple contract, with no red tape to get going.
Flexible contractAfter the minimum term, either party can end it with 30 days' notice.
Get a fixed proposal for your situation
Scope, timeline and investment are set in the commercial proposal, after our first meeting.Recommendations
What clients say
Technical and strategic at the same time. His focus on performance, excellence and long-term vision has delivered consistent, meaningful results.
Gisele CamposHead of Marketing & GrowthTranslated from Portuguese
Extremely proactive, Erick takes ownership of the project alongside the client. Deliverables are professional and communication is easy.
Inácio DapperCo-founder, Move On Marcas and LAO AcademyTranslated from Portuguese
He adapted to better meet our company's needs, which went beyond SEO into growth and marketing strategy.
Rafael Krás BorgesPartner, Hack-a-ChainTranslated from Portuguese
Erick understands his clients' needs and has exceptional expertise in SEO and beyond. Also very good at developing long-term relationships with all stakeholders.
Renato AbdoStrategy and growth executive
FAQ
Frequently asked questions
What's the difference between SEO and GEO?
SEO puts your site among Google's results. GEO gets your brand cited and recommended in generative AI answers, such as ChatGPT and AI Overviews. AI engines use search as a source, so both are worked on together.
Do I need an in-house team?
Yes, in-house or outsourced. I lead the strategy, write the briefs and review the work. Execution stays with a marketing point of contact, a developer and a writer, who gain more autonomy every cycle.
How long until I see results?
Technical fixes usually take effect within weeks. In the case studies on this page, business gains came between 5 and 12 months. In our first conversation you get an estimate for your situation.
Do you work with any industry?
Yes. Projects include B2B, B2C and D2C, from startups to multinationals, in sectors such as retail, beauty, legal, technology and financial services.
What do the reports look like?
A single dashboard covering Google and AI, plus a monthly report in executive language: traffic, rankings, AI citations, conversions, revenue and CAC.
How much does it cost?
A fixed monthly fee, defined by the scope and your team's capacity. After our first conversation you receive a fixed proposal, with no commitment.
Let's put your brand in the answers that matter
Tell me where your company stands and what you want to achieve. You'll get an initial read and next steps, with no commitment.